BUILT ON LIVED EXPERIENCE. BACKED BY RESEARCH.
Totally Fine Co. was built from lived experience, but it isn’t founded on that alone. Our story may have started with our own experiences of being dismissed, delayed, and left without clear answers, but the research shows we are not alone. Our purpose and design is informed by research into gender bias in healthcare, diagnostic delay, medical dismissal, fragmented care, and the burden women carry when they are left to connect the dots alone.
Our research helps explain the problem we are working to solve and why clearer, more structured health communication matters. We are also committed to transparency and believe it is important to share the evidence behind our work.
Who we are
Welcome!
Totally Fine Co. was founded based on lived experience.
Over a period of 7–10 years, the founders experienced ongoing, complex health issues including fatigue, chronic pain, hormonal disruption, and gastrointestinal problems. Throughout this time, they engaged with multiple healthcare providers and received a range of inconsistent or partial diagnoses. One sister has multiple diagnoses. The other is still trying to get one.
Despite extensive effort, financial investment, and persistence, they were repeatedly told their symptoms were due to stress, nothign could be done or were “normal.” Even when diagnoses were given, there was often no clear explanation, no structured plan, and no understanding of what to do next.
This experience revealed a systemic issue: women are expected to navigate, interpret, and advocate within healthcare systems without the tools to do so effectively.
Totally Fine Co. exists to change that. Because “totally fine” should never be the end of the story.
Our support Team
The Boss - No further explanation needed!
CCO - Chief Cuddle Officer
Social Media Expert & Quality Control
Health & Wellness Manager
